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Law Firm Website Templates‎ - Legal Marketing Tips
Marketing | 2013/10/04 13:13
4 Myths about Template Website Design for Law Firms

Template websites are one of the most affordable and simple solutions for attorneys looking to get their legal business online. They are offered for a very low price and require a limited amount of input to get online. Still, template websites get a bad name. In this article, we’ll dispel several myths and make a case for why a template website is just as capable as any custom designed site.

MYTH: Templates Always Have Unprofessional Design

Firstly, we should establish the difference between a template website and a sitebuilder website. Sitebuilder websites can be incredibly cheap, and usually offer the benefit of do-it-yourself customizability. People who know what they want and have time to invest are drawn to these solutions.

However, these sitebuilders lack the knowledge and experience of a designer or web developer, and users often find their capabilities limited by the interface or a necessity for HTML/ CSS fluency. The most capable attorneys will end up with a website that undersells their professionalism and excellence. The least will have a website that offends the eyes and scares potential clients away.

Our template websites differ because they are based on our most successful custom designs. Unlike other template solutions, each template has been professionally designed by our in-house, highly experienced web designers, and is proven to be successful at impressing visitors and converting prospects into real business. They are also created specifically for lawyers and law firms, so each template is absolutely appropriate for legal professionals.

MYTH: Template Websites Aren’t SEO Optimized

We’ve heard a lot of arguments against template websites because they are not SEO optimized. Law Promo’s template websites are ALWAYS fitted with the very best of onsite optimization. While template websites are made to be static–best for those who have little interest in constant work and updates on their pages–they still are search engine optimized like any of our custom websites, and have the potential for search engine success. Page titles, heading tags, image tags, and keywords are all equally powerful as they would be on a custom website. And if you’re looking to keep your website fresh, you can always add a blog for constant, keyword-rich updated content.

MYTH: My Website Will Look Like Everyone Else’s

This is another concern we hear frequently: “Won’t there be other websites out there, just like mine?” Law Promo offers dozens of different website templates with several customizable options, so its unlikely that there will be many others like yours. Further, you only need to worry about what your potential visitors see. As long as your website isn’t the same as your immediate competitors, a template website is an affordable and easy solution for any law firm.

With the available choices and custom options, your website will be fit to your preferences, and your visitors will not be thinking about whether it’s a template website or not. Instead, they’ll get a great initial impression of your professionalism, then go on to learn more about you through your written content, where most legal professionals really shine.

MYTH: Template Websites Require Technical Knowledge and Web Savvy

We’ve heard horror stories about template design companies that hand their customers a completed template website and expect them to install and maintain it themselves. We understand that attorneys are busy individuals without the time to learn about server configuration or technical coding. That’s why we do all of the technical work for you– you make a few simple choices, send us your written content, and your website will be online and running in a little over a day.

Remember, template websites are not for everyone. If your firm is looking for a deeply personalized, high-functioning website designed to dominate the web space, you’ll be looking for more involved custom design and coding. However, for those who realize that the web is a necessary space for business but don’t have the time to invest in content creation, we highly recommend our template website solution designed specially for legal professionals


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